Financial

Financial Institutions

Banking on community

Big banks know money. What MDi has often found is that those larger banks rarely know community at the level smaller banks can. Through our work with CapitalSouth Bank, Bank Trust and First Gulf Bank, we've shown that the underdog, when properly advertised and marketed, can come out on top.

Non-traditional approaches for a traditional industry: Our ideas might not have initially sounded like board room material, but the numbers to back them up clearly spoke boardroomese.

For CapitalSouth bank, we proposed placing the brand around town in locals-only-know-it spots like Monopoly pieces--and offering a treasure chest of employee knowledge to consumers once they came inside. With lemonade kits for children advertising the bank in prime neighborhoods across town, we helped this community bank when it needed help most.

For BankTrust, a Mobile-based stalwart, we helped fend off a foreign invasion. By calibrating carefully the local notes of print advertising, public relations and even the annual report, we beat the incoming Canadians.

For First Gulf Bank, a collection of town-center banks in the state's largest county, we helped pull the varying relationships of each distinct town and employee into one cohesive, memorable and, ultimately, competitive brand.