Manufacturing

Goodrich Aerostructures

Getting two continents on one page

Business to business for Fortune 500 giant

Background: Goodrich features a nacelle maintenance division that keeps fleets like FedEx and AirTran flying.

Problem: Goodrich was turning repairs around in record time—but their own advertising had been hangared. MDi worked with Goodrich's diverse management groups in Singapore and the United States to unkink the conflicts of interest before opportunities were lost.

Results: International campaign created a response that nearly required air traffic control.