Blog

The Marketing Oracles Have Spoken

Posted January 14 by Renie Baya in Business of Business, Media, Public Relations

No one is entirely sure how futurists earn a paycheck, but a few of them certainly have earned our interest. Many throw out the usual maxims, such as proclaiming the death of TV and the rise of mobile, but this list from The Rise to the Top blog caught our eye with a little fresh credibility in that their predictions match changes we've seen to our own work and our clients' desires and demands.

Not surprisingly, the majority of the resonant insights tie back to the ubiquity of digital tools in every day life. Now that half the planet is communicating this way, social media isn't just a prediction anymore. It's a mandate.

An excerpt from the list:

1. Big Brands Will Learn From Entrepreneurs, Small Businesses and Niche Brands.
In this case, size doesn't matter.

2. Digital Schmoozing: Networking Online
My favorite phrase. Call it networking. Call it relationship building. Call it whatever you want. Bottom line is being able to network online is going to be a HUGE element of marketing in 2010.

3. Death Of The One-Way Website
The corporate-speak, one-way website is dead. It has always been boring, but now it is really on its death bed. Your website is like your clothes and smile.

4. Online Video: Forget Viral and Focus On Function
Be 100% honest, authentic and have some fun. Personality shines through more on video than literally anything else besides face-to-face. And the Flip Mini HD is under $200 and painfully simple to use.

5. Reputation Marketing: Customer Service And Caring
Innovative customer service and caring has always been one of the best ways to market and will become even more prevalent in 2010.

6. Event Marketing
You can do all the online marketing in the world, but face-to-face is vitally important and nothing really replaces it.

7. Social Media: No Longer A Buzzword In Marketing
I feel like social media is like the word "blog" in 1998.

8. Relationships, Relationships, Relationships.
Treat your customers (potential and current) like gold online and off and you will win the 2010 marketing game.

For more, visit The Rise to the Top blog.