About Us
What We Do
Creative
Some people would say creative is the gas pedal and strategy is the brakes. We’d say strategy is the gas and our creative work is the finely tuned engine. The better the fuel, the more powerful the work.
Whether print, broadcast, new media or old media made new all over again, MDi’s creative doesn’t just travel between points A and B. We create new routes to more efficient and more elegant solutions.
Public Relations
Since the advent of the computer, which was a good while back, any well-trained monkey can send out a press release. A more poorly trained monkey can send out thousands of press releases.
Not to sound overly intimate, but MDi puts the relations back into public relations. We go after editors, writers and producers like some people go after a marriage. We get to know them. Court them. Send them very relevant flowers.
This is how we earn our clients millions each year in media—like booking Lucy Buffett twice on the Today show.
Strategy
Ever drive by an outdoor board that was really weird? Not weird in a cool way that emblazons a soft-drink brand onto your hard drive forever, but awkward/pointless weird, like that time at a dinner party when the hostess with no personality stood between the sofas and danced like a cross between a wind chime and failed stripper.
Ever wonder why some creative work seems so self-serving?
That’s why everything MDi does is built on a strong strategy that has one foot solidly on the budget and another solidly on achievable goals. If we ask your brand to dance like a wind chime, it will be set to a purposeful tune.
New Media + Mobile
New media ages quickly, and old media can always be made anew. Remember that Commodore 64 that your aunt gave you for Christmas one year? You know, the same year that you really wanted that new Pat Benatar album and were hoping for a trip to Epcot?
The world runs on digital every day now, ideas beamed up and down from satellites to fiber to fourth generation wireless. Tomorrow’s technology will be a little bit different. That means we do everything from smartphone applications that can nearly anticipate what kind of pizza toppings a beachside consumer will crave--to the websites that drive the consumers to there in the first place.
Our strategy is to stay in the middle of it all and make every message as important as that Christmas Commodore you did—or didn’t get.
